BRAND STORY

Nicole Lee is an international company based in Los Angeles, California.

Nicole Lee first started in 2004 as a handbag wholesaler in downtown Los Angeles, founded by Samuel Lee.

Later, he recruited Suzy Han, an exceptional designer who comes from a family with a strong background in the clothing industry. The two became a dynamic duo, with Samuel focusing on company administration, expansion, and sales, while Suzy Han focused on design and development.

Samuel Lee has a visionary mind and believes that success in fashion always requires innovation and that a company should never stop innovating. Once innovation stops, the company starts to deteriorate.

Samuel also believes that growing is maintaining, and if a company is not growing, it is falling behind as other competitors continue to grow.

Nicole Lee never stops innovating and will continue to do so, as women today are always looking for something new.

Today, Nicole Lee is present in more than 40 countries, with 43 Nicole Lee stores worldwide, and continues to grow. The vision of Nicole Lee is to be present in every country.

”We believe that fashion should be fun and refreshing.”

Samuel Lee CEO

All of Nicole Lee's artwork and illustrations are created by Suzy Han. Every illustration has a personal story and inspiration behind it, combining her personal life, beliefs, and fashion.

Although AI-generated illustrations are common these days, Suzy Han draws every piece of artwork herself to make it a genuine work of art rather than an artificial creation.

Suzy Han also exhibits her artwork in famous museums to express her emotions and thoughts through her drawings and paintings.

Suzy Han also participates in Paris, New York, and Milan Fashion Weeks alongside many world-renowned designers.

Suzy Han's drawings are not meant to be hung only in frames. Instead, she brings art to life by applying her artwork to handbags, shoes, and accessories so that women can carry a piece of art on their shoulders and bodies.

Make the brand story more compelling.

LOVE ME OR HATE ME — OUR DESIGN PHILOSOPHY

Nicole Lee's products are NOT meant to be loved by everyone.

This is why our slogan is "Love Me or Hate Me."

Nicole Lee's artistic concept is not minimalism, but maximalism, which resonates with women who want to express themselves through vibrant colors, bling-bling, and bold, unconventional designs.

We believe fashion is more than just what a woman wears. It is a reflection of her personality, individuality, and confidence. Every woman has her own story, and fashion should give her the freedom to express it without limitations or fear of judgment.

Our designs are created for women who are not afraid to be different, who embrace their uniqueness, and who proudly say, "I am who I am, and I am not afraid of what other people may say about me."

Rather than blending in with the crowd or changing themselves to fit in like chameleons, Nicole Lee encourages women to stand out, make a statement, and celebrate who they truly are.

We understand that our bold and artistic designs may not appeal to everyone, and that is perfectly fine. We would rather create something that inspires strong emotions and leaves a lasting impression than something ordinary that simply blends into the crowd.

At Nicole Lee, we don't design to please everyone. We design for women who dare to be themselves.

That is the true spirit behind "Love Me or Hate Me."

VISION & MISSION

Vision.

To be the world leader in the fashion accessory industry, being part of every woman’s life, touching their hearts through innovative, modern products characterized by their high quality, making them feel unique and different.

Mission.

Create trends that transform into wonderful and innovative products for women, through a creative and qualified team, always honoring the individual values and the identity of our clients, employees and business partners.